The HDB Brand Values represent the qualities that HDB stands for; in the way we work and communicate with our customers and stakeholders. This is our promise to you.
HDB is a modern and competent organisation.
- HDB is a forward-looking organisation, pioneering policy, operational, and technical innovations, as well as sustainable solutions that ensure a better future.
- HDB's quality of work aims to be second to none, on par with the best professional standards.
- HDB officers are competent and caring public servants fully committed to the higher ideals of public service.
HDB understands the concerns and needs of Singaporeans.
- HDB will always cater for the housing needs of Singaporeans and understand your concerns.
- Vulnerable groups in society such as the financially-challenged and the elderly can depend on HDB for extra help.
- HDB will actively work with you to promote the building of neighbourly ties to make your estate and community secure, happy, and harmonious.
HDB has the public’s trust and confidence.
- You can continue to trust HDB to provide you with good, affordable, quality housing and develop policies that meet your different and changing needs.
- You can trust HDB to build homes and towns that are vibrant and welcoming and carry out timely rejuvenation programmes that ensure the long-term viability of public housing.