Remaking our Heartland Plans for the Hougang, East Coast and Jurong Lake Areas
Date issued : 08 Jan 2011

  Today, Minister for National Development Mr Mah Bow Tan announced the selection of the Hougang, East Coast and Jurong Lake areas for the Remaking Our Heartland (ROH) programme.

2Minister for Foreign Affairs and Adviser to Aljunied Grassroots Organisation Mr George Yeo also announced the detailed ROH plans for Hougang. Residents can find out more about the Hougang ROH plans and give their feedback at an exhibition to be held near the Hougang MRT station as follows:

      8 Jan (Sat), 6pm to 10pm
      9 to 12 Jan (Sun to Wed), 10am to 9pm
      A location map is attached at ANNEX A (PDF 78KB)

New ROH Plans

3Prime Minister Lee Hsien Loong first announced the ROH initiative in 2007. ROH was introduced to transform our HDB estates comprehensively and create vibrant homes for Singaporeans. Punggol, Yishun and Dawson were the first heartland towns and estates selected. Residents from these three towns have responded positively to the extensive ROH plans implemented.

4The Hougang, East Coast and Jurong Lake areas have been selected as they have good potential for a comprehensive makeover. The ROH plans for these 3 areas will share four common themes:

Rejuvenating Homes, as well as Town and Neighbourhood Centres
Enhancing Outdoor Recreation Choices
Improving Connectivity to Activity Nodes
• Promoting Heartland Identity and Heritage

5More details on the ROH plans for the East Coast and Jurong Lake areas will be announced in the later part of January.

Colours of Hougang - Enriching and Engaging

6The inspiration to remake Hougang comes from its rich and colourful history. Hence, the vision for Hougang ROH is, “Colours of Hougang - Enriching and Engaging". The ROH plans therefore aim to engage the local communities to discover, and even rediscover the rich heritage of Hougang. Residents can also look forward to new housing, commercial and recreational facilities within the town.

7The main ROH plans to be implemented progressively over the next 5 years for Hougang are as follows: (ANNEX B) (PDF 19KB)

(i) Our Town Centre

8The Town Centre is a place for residents to shop, dine and hold community events. An upcoming landmark development within the Town Centre includes a mixed commercial and private residential development. This development will be integrated with the bus interchange and HDB Hougang Branch office.

9This development site will be launched within the next 3 years and will be comparable in size with Century Square in Tampines. When completed together with the proposed Heritage Corner, these proposals will form the new face and image of Hougang Town Centre, with a distinctive new buzz and a greater sense of identity.

(ii) Our Homes

10There will be new housing at the vacant land parcels located at the north-eastern (near Serangoon Reservoir) and western (Buangkok Area) parts of Hougang. Residents who are seeking to buy new homes or to upgrade their flats can also look forward to the first riverfront public housing in Hougang.

11Plans will also be drawn up to revitalize the Neighbourhood Centres (NCs) and ensure that they continue to meet residents’ needs. These rejuvenation plans will take the form of various programmes such as the Revitalisation of Shops Scheme (ROS) and Hawkers Centre Upgrading Programme (HUP).

12Upgrading programmes will also be carried out for the eligible public housing blocks under the Home Improvement Programme (HIP), Neighbourhood Renewal Programme (NRP) and the Lift Upgrading Programme (LUP).

(iii) Our Outdoor Playground

13To enhance the connectivity across Hougang town, HDB will be working with PUB on a "Hougang Walk" proposal along Hougang Ave 10. This pedestrian walk will connect the major recreational nodes such as the Town Park, Town Centre and Sports Complex. It will be improved under the Active, Beautiful, Clean (ABC) Waters programme. This includes the improvements along the canals and the sidewalks with ABC features and partial decking. Hougang Walk will connect with the other proposed improvements along the edge of Sungei Pinang and the Serangoon Reservoir where the upcoming new housing developments would be situated.

(iv) Our Heritage

14Hougang or "Ow Kung" in Teochew means the back of the port. This port was located at the end of Upper Serangoon Road. In fact, the Upper Serangoon area has a colourful history of popular eateries and street festivals. Building upon its rich historical legacy, there are plans to enhance the century-old road into a distinctive and identifiable Heritage Corridor where one can find a range of existing townscapes that are reflective of the town’s vibrant past.

15To integrate the past and present, there are plans to build a market square next to the existing Heartland Mall shopping centre and Kovan MRT. This is to reintroduce the memories of the old Simon Road market with spaces for kiosks and storyboards of the past. A heritage corner will be introduced along the Upper Serangoon Heritage Corridor to remind Singaporeans of Hougang’s rich history.

16At the end of the Upper Serangoon Road Heritage Corridor is a former fishing village, known as the “Old Kangkar Port”. An observation deck would be built to provide visitors a birds’ eye view of the area. Commercial kiosks and eating places could also be injected to enhance vibrancy of the area. New public housing will also be developed near Serangoon Reservoir so that more Singaporeans can enjoy living in the area.